Origin Story

Born from Blood, Nostalgia, and a Love for the Towns That Horror Built

For over 30 years, I’ve been a die-hard fan of horror—the kind of fan who rewinds the VHS to catch that one perfect eerie moment, who knows every street name in Haddonfield and every dock in Crystal Lake. But after decades of wearing the same mass-produced horror tees as everyone else, I knew it was time to create something different—something deeper.

As an award-winning designer with 20+ years in the creative world and an avid horror blogger, I decided to combine my love for the genre with my design roots to build a brand that focuses not on the slashers themselves—but the towns they came from.

Because to me, the setting is everything. The misty woods, the dim hospital halls, the quiet suburbs just before all hell breaks loose—that’s where the fear lives. That’s where the stories breathe.

So I started this subscription model with one simple goal:
To give horror fans something they’ve never had before—super-soft, high-quality shirts that bring the most iconic horror towns to life.

Every design is exclusive, story-driven, and made with the kind of detail only a true fan would notice. This isn’t fast fashion—it’s a monthly tribute to the places that made horror history.

Thanks for being here. Let’s keep the nostalgia alive—because every town has a Body Count.